Building a company mascot can be an involved process. This post addresses the steps that Cranial Tap took to design and build our recognizable brain icon.
A strong design is initially required. This step involves creating an image that properly reflects the message you want to convey. A brain seemed to be an appropriate place to start for us. Because we have many years of experience in developing online consumer media, we wanted to convey this fact visually; we tap into the brains of virtual world users to deliver compelling experiences.
Blueprint Design
This blueprint shows the final design chosen for our mascot. Now the challenge in building the design...
Top of Mascot - Workbench
A special work bench was constructed to securely hold the top part of brain mascot. Many special materials were fabricated and tested with this particular part of the brain holder.
Brain Cage
The brain cage construction required scaffolding. A special ceiling mount was erected to hold the cage in place during construction. The high tensile wires held everything in place during the build.
Brain Growth
Perhaps the most difficult part of construction was formulating the brain itself. The cell division process took several months to develop under polygonal microscopes.
Assembly
Assembly of the mascot was a satisfying part of this whole experience. Spending many months on construction all lead up to this moment. User laser guided restraining forms, we gently slid each part together.
Fin
The final design! The fully assembled and functional mascot now serves to carry the message of the Cranial Tap team. We're here to tap for you!
Labels: logo mascot design render 3D