Cranial Tap was contracted to design and implement a new Second Life Orientation experience. In an effort to create a more effective, robust, and straightforward process, we applied proven game design principles and a simple interface to support users of all cultural backgrounds.

Learning how to use Second Life can be challenging. We feel that this can be accomplished without lengthy text and complicated instruction.

Linden Lab circulates about 500 new users per day through this design. More than 100,000 users have been trained since July 2007, and it is continually the second highest performing commercial orientation (behind Brazil) for user retention and economic participation.

Orientation SLurl:
slurl.com/secondlife/Avatar%20Island/12/13/21